To supply the Athletic Trainer with mission-essential gear that finally recognizes their operational excellence and level of sacrifice. We were founded by an AT who understands that the job is 50% critical care and 50% coordinating chaos while running on stale coffee and adrenaline. We move beyond generic medical wear to offer sarcastic, tactical, and durable products designed to boost AT morale by transforming our shared dark humor into high-quality, professional-grade merchandise. Our mission is simple: to provide the uniform of understanding for the Sideline Operator."